Play is universal. It is a fundamental human right and is essential to the child’s personal development. Toys play a pivotal role in this process, stimulating imagination and laying the foundation for improving children’s cognitive abilities. In the past few years, toys have been constantly evolving to reflect the diversity and needs of children from different cultures and lifestyles. The toy market is one of Europe’s most dynamic business segments, home to some of Europe’s largest toy companies.
toy European market: market analysis
Europe has some of the world’s most successful toy manufacturers and is a healthy market for those based outside the region as well. European toy companies continue to design technologically advanced toys, and iterate and improve their existing toy products as well. From now to 2024, the global toy market is expected to grow to $8 billion with an overall CAGR of 5%. While the coronavirus is affecting consumer discretionary spending, its impact on the toy industry is somewhat mitigated by the need to keep children entertained and active during the pandemic. With many schools around the world temporarily closed or with online classes, parents are looking for toys and games to teach and inspire their kids to do something new.
For European Toys market size, toys market outlook, and up-to-date data on Europe’s top toy companies, refer to the market report. European toy market 2020-2024, Or download Free Toy Market Report Sample now!
Top 10 Toy Companies in Europe
Atlas Games develops board games, card games and tabletop role-playing games for consumers in Europe, the United States and around the world. Its properties include Gloom, Once Upon a Time, Over the Edge, Ars Magica, and more. The company is a pioneer in open gaming trends and d20 system products with various titles for the d20 system.
Based in Recanati, Italy, this European toy company has been in business for almost 60 years and exports its products to more than 80 companies. Clementoni makes toys for children from 0 months to 12 years old, including toddler toys, educational games, science games, tablets and more. The company’s toys are designed to help children develop skills in the fields of logic and observation skills, passive skills and tactile perception, creativity and imagination, memory, knowledge and understanding of the world, and auditory perception. Clementoni is also known for its line of puzzles that offer tons of products for both kids and adults. Most of the company’s production takes place in Recanati, where the main factories are located.
Founded in 1980, Goliath Games is a family-owned company headquartered in the Netherlands with offices around the world. Goliath creates toys and games for both kids and adults, including puzzles, arts and crafts, outdoor and activity toys, and novelties. The company also makes toys that enhance child development, critical thinking, social skills and curiosity. It is one of the fastest growing independent toy companies in the world and one of the largest game manufacturers in North America.
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Hasbro is one of the largest toy manufacturers in Europe, and Tonka Toys, Transformers, GI Joe, Play-Doh, Nerf Balls, My Little Pony and Mr. Produces childhood favorite products like Potato Head. The company has a close relationship with Disney and produces merchandise for real estate along with many other DreamWorks features such as Marvel, Star Wars, and Frozen. Hasbro produces many types of toys and games, including board and card games, role-playing games, electric toys, puzzles, and learning tools.
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Based in Billund, Denmark, LEGO is one of the most recognized toy manufacturers in the world and is certainly one of the largest toy companies in Europe. Our products are sold in more than 130 countries through offices and subsidiaries around the world. The company frequently works with major players in the entertainment industry, such as Minecraft, Disney (Marvel, Star Wars) and more. The company also Lego movie Umbrellas including Ninjago and Batman themed products. The group operates about 200 retail outlets in Europe and the United States and employs more than 18,000 people in 15 countries. O ㅇㅇㅇ ㅇㅇㅇ ㅇㅇㅇ ㅇㅇㅇ ㅇㅇㅇ ㅇㅇㅇ ㅇㅇㅇ ㅇㅇㅇ ㅇㅇㅇ ㅇㅇㅇ ㅇㅇㅇ ㅇㅇㅇ ㅇㅇㅇ ㅇㅇㅇ ㅇㅇㅇ ㅇㅇㅇ ㅇㅇㅇ ㅇㅇㅇ ㅇㅇㅇ ㅇㅇㅇ ㅇㅇㅇ ㅇㅇㅇ ㅇㅇㅇ ㅇㅇㅇ ㅇㅇㅇ ㅇㅇㅇ ㅇㅇㅇ ㅇㅇㅇ ㅇㅇㅇ ㅇㅇㅇ ㅇㅇㅇ ㅇㅇㅇ ㅇㅇㅇ ㅇㅇㅇ ㅇㅇㅇ ㅇㅇㅇ ㅇㅇㅇ ㅇㅇㅇ ㅇㅇㅇ ㅇㅇㅇ ㅇㅇㅇ ㅇㅇㅇ ㅇㅇㅇ ㅇㅇㅇ ㅇㅇㅇ ㅇㅇㅇ ㅇㅇㅇ ㅇㅇㅇ ㅇㅇㅇ ㅇㅇㅇ ㅇㅇㅇ ㅇㅇㅇ ㅇㅇㅇ ㅇㅇㅇ ㅇㅇㅇ
Find out Lego’s market share in the European toy market
Mattel has been one of the leading toy companies in Europe and the world for many years, with Fisher-Price toys, Barbie and Polly Pocket dolls, American Girl dolls and books, Hot Wheels and Matchbox cars, and several popular perennial products such as Disney and Nickelodeon. And other licensed products. The company is also affiliated with Warner Bros. And toys and arts and crafts (Roseart, MEGA BLOX), games (UNO), action figures and puzzles based on Walt Disney assets. However, Mattel has seen sales decline in recent years as European and American brands and markets mature.
The company launched a strategic growth plan in 2017 based on five pillars. 1) brand building; 2) promoting market growth through digital; 3) strengthening the innovation pipeline; 4) restructuring; 5) Shake culture. Mattel operates in 35 locations and sells products in more than 150 countries around the world.
Having done business for more than a century, this German manufacturer is one of Europe’s leading toy companies. Ravensburger released his first game, “A Trip Around the World,” in 1884, and has since produced thousands of picture books, activity games, and model building and art guides. Currently, the company owns Swedish toy manufacturer BRIO and American toy manufacturer Thinkfun, and is making a strategic investment in American game startup Wonder Forge. Ravensburger’s brands also include Carlit, FX Schmid and Alga.
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Thames and Cosmos
Thames & Kosmos is active with a focus on science educational materials and aims to make the subject more attractive, effective, relevant and fun to children. The company has produced more than 250 scientific kits, ranging from simple and inexpensive to complex kits with hundreds of experiments. This kit covers a variety of topics, including chemistry, alternative energy, robotics, astronomy and more. In recent years, Thames & Kosmos have added German-style board games to their catalog.
Tokyo-based Tomy is one of the largest toy companies in Japan and the fifth largest toy manufacturer in the world. Tomy has been manufacturing toys since 1924, including the popular Pokémon franchise, Microtecs toy line, Tomica series miniature cars and other related gadgets. Currently, Tomy holds exclusive licenses for the manufacture of toys and other products based on Disney characters in the Japanese market. Tomy has other licenses including Star Wars, Thomas the Tank Engine and Teletubbies. The company operates in Japan and the United States through a distribution partnership with Hasbro.
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From cordless phones to e-learning toys and entertainment products, Vtech offers a wide range of products and services across Europe and the United States. The company has become a global leader in the e-learning toys business and is also a leading provider of contract manufacturing services in high demand. Headquartered in Hong Kong and with manufacturing facilities in China and Malaysia, Vtech employs more than 26,000 people in 14 countries and regions, with R&D centers around the world. The company makes most of its revenues in Europe and North America, manufacturing children’s toys from toddlers to toddlers and kindergartens worldwide. Vtech acquired LeapFrog Enterprises in 2016 for $72 million.
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Future trends of the European toy market
The comprehensive toys present in the European toy market include entertainment and educational toys that teach and enhance STEAM skills to children. STEAM toys is one of the fastest growing categories in the global toy market and in the European toy market. This toy is designed to teach coding, logical skills, analytical skills, language, advanced science and math concepts.
Toys offered by major European toy companies are growing more and more customized and can be manipulated via smartphones, allowing children to improve their skills through play. As a result, various toy companies in Europe and around the world are launching a variety of toys with advanced technology. All of these factors drive the sales growth of STEAM toys, contributing to the overall growth of the European toy market.
Frequently asked questions in the European toy market
- What is the current European toy market size?
- What are the key challenges for the European Toys market?
- Who are the major toy companies in Europe?
- What is the toy market trend?
- What are the factors affecting the market share of the European Toys industry?
All detailed answers can be found in the following market report.