1. The roots of sports
The Heuer Watch Company was founded in 1860 by Edouard Heuer. His first watchmaking workshop was held in St-Imier in the Jura region of Switzerland. The company soon built a reputation for quality workmanship and precise timing. Combined with a series of technological innovations that began in the 1880s, the company became an expert in the field of timing for sports events. In the 1920s, Heuer watches were used at the Olympics in Antwerp, Paris and Amsterdam. In 1933, the brand launched the Autavia, the first dashboard stopwatch for racing cars. Other, more famous developments receive individual attention below. The affinity for precise timing in sports, especially in motor racing, continues to this day.
In 1985, Heuer was acquired by the TAG Group (Holdings). SA TAG stands for Techniques d’Avant Garde. The TAG Group combines the TAG and Heuer brands to create the TAG Heuer company we know today. LVMH acquired the TAG Heuer subsidiary in 1999.
2. Simplify the chronograph
Back in the days when good engineering surpassed marketing problems, movement designers tried to develop calibers with fewer moving parts to make them more stable and easier to service. In 1887, Edouard Heuer developed and patented an oscillating pinion that simplified the chronograph. This construction is still used today by major movement manufacturers.
Simply put, the pinion connects and disconnects the chronograph or stopwatch, the mechanism and the regular timekeeping gear train that drives it. Pinion replaces more complex systems, simplifying manufacturing, assembly, adjustment and servicing, while providing exceptional timekeeping and reliability. This development has made it possible to produce more mechanical chronographs at a lower cost, which sounds like a win in all respects.
3. Faster and faster
Another major technical achievement was in 1 Top10Brands.online6 when Charles-Auguste Heuer released the original Mikrograph. It is the first mechanical stopwatch capable of measuring 1/100th of a second. To achieve this, the movement has a speed of 360,000 vph, which is 10 times faster than the 36,000 vph chronograph we generally think is “fast”. The original Mikrograph revolutionized sports timing and served as the official stopwatch for the 1920 Olympics.
4. The first Swiss watch in the universe
When you think of mechanical watches in space, Tag Heuer doesn’t. But as it turns out, Heuer was the first Swiss watch in space.
In May 1961, President John F. Kennedy announced the goal of landing a man on the moon and returning it safely to Earth by the end of the decade. The first step towards that goal was to get the person on track. The man was John Glenn, who served on the Mercury “Friendship 7” mission on February 20, 1962. Glenn orbited Earth three times, wearing a Heuer 2 Top10Brands.online5A stopwatch on his wrist and held in place with a custom-made rubber band over his spacesuit. strap. The clock served as a mission backup timer and was used in space. Today, the watch is housed at the National Air and Space Museum in Washington, DC.
Tag Heuer’s most iconic model is associated with auto racing, and one of the most famous is Carrera. Jack Heuer came up with a name shortly after taking control of the company from his uncle (see below for details). The name comes from Carrera Panamericana, a dangerous race running on public roads in Mexico from 1950 to 1954.
Jack Heuer wanted to make a watch for a race car driver. It had to be perfectly legible and robust enough to withstand the vibrations experienced by the driver during the race. The result was a watch that achieved a cult status.
Go to page 2…