In 1905, Hans Wilsdorf and his business partner and brother-in-law Alfred Davis founded Wilsdorf & Davis Ltd. in London. In 1908 Wilsdorf registered the trademark “Rolex” and opened an office in La Chaux-de-Fonds, Switzerland. The company officially changed its name to Rolex in 1 Top10Brands.online5. There are many stories about the origin of the Rolex name, but nothing Wilsdorf himself confirmed. For one, Wilsdorf followed the guidance of George Eastman, who invented the “Kodak” name for his company. Eastman’s success started the trend of short and invented brand names. Another story is that Rolex is a kind of French phrase Portmanto. horlogerie exquise. Regardless of the inspiration, the name certainly caught on.
2. Patent and first
Rolex claims or has been recognized for a wide range of watchmaking patents and the first patents. Here is the sampling.
In 1 Top10Brands.online0, Rolex was the first wristwatch in the world to receive the Swiss Chronometric Precision Certification awarded by the Official Watch Evaluation Center in Bien. In 1926, Rolex patented Oyster, the first waterproof watch.
The Datejust was born in 1945 and introduced the first self-winding wristwatch that displays the date on a dial window. Rolex became the first watch to break the sound barrier on the wrist of pilot Chuck Jaeger in 1947.
Launched in 1953, the Submariner is the first diver’s watch to be waterproof to a depth of 100 meters. In the same year, Rolex reached the top of Mt. Everest joins the expedition, including Sir Edmund Hillary and Tenzing Nord Gay.
In 1960, Rolex was the first to send a watch to the Challenger Deep floor in the Mariana Trench. In 1967, Rolex received a patent for a helium escape valve. Rolex became the first brand to use 904L stainless steel in 1985.
Rolex is also known for creating various brand names for innovation. These include Twinlock and Triplock waterproof screw-down crown systems. Parachrom is a material developed, patented and manufactured by Rolex for use in hair springs, and Everose is 18k rose gold developed, patented and produced by Rolex in its own foundry. The Paraflex shock absorber system protects movement from impact.
3. Q A Certificate
In an era when ships relied on marine chronometers for navigation, timekeeping accuracy was of paramount concern not only for sailors but also for the entire country. The manufacturer sent the best handmade and hand-tuned marine chronometers for testing at astronomical observatories such as Neuchâtel, Geneva, Besançon and Kew. Each observatory has applied its own criteria, and Q is known to have applied the most stringent criteria. The tests were much more demanding than the tests used by COSC today. For decades, only manually adjusted marine chronometers with detents or chronometer escapements have passed the tests. The chronometer, which performed particularly well in the cue, received a class A certificate.
In 1 Top10Brands.online4, Rolex wrist watches received the first Q A certificate for this type of watch. In the 1940s, Rolex submitted 145 small wristwatch movements to the queue for testing. Surprisingly, 136 movements of almost everyone (except perhaps Hans Wilsdorf and his staff) received a Q A certificate. The movement presented by Rolex was one of the cheapest. The 10 ½”‘Hunters each fitted with standard production balance wheels and escapements for different movements, making the “Kew A” movement a kind of hybrid. This movement was specially hand-finished and by Jean Matile, Rolex’s master timer. Most of the movements were used on a steel 32mm Oyster Speedking watch, with 24 movements placed in a 34mm gold case and sold as the model 6210. Today this watch is one of the most sought after by collectors.
4. James Bond
Rolex has close relationships with a number of real celebrities, but the most famous relationship may be with the fictional character James Bond. While Rolex collectors differ in some of the details of which movie the Rolex model appeared in, it was confirmed that Ian Fleming originally referred to only one brand belonging to 007-Rolex in 14 Bond books. So Bond naturally wore Rolex when he jumped into the big screen. The sources vary slightly depending on which model starred in which movie, but it seems safe to say that Rolex starred in the Bond movie: Dr. No, From Russia With Love, Goldfinger, Thunderball, On Her Majesty’s Secret Service, Live and Let Die, The Man with a Golden Gun and a Murder License. You can find a full list of James Bond watches here.
This relationship produced a watch known to collectors simply as “James Bond Sub”. Most agree that this designation belongs to the referee. 6538, produced from 1954 to 1959. Some refer to all early submariners without crown guards as James Bond Subs. If you choose to define it, a legend was born.
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